Canadian coffee chain Second Cup has definitely been struggling lately. I have a few friends that didn’t even know it was still around. Personally, I quite enjoy beverages from Second Cup but there are so many Starbucks, Tim Hortons and even McDonald stores around I rarely step into a Second Cup these days. My friend Bahar who is a makeup artist and beauty expert gave me the heads up on the rebrand of Second Cup happening at the King and John location.
Along with a new logo the store has been completely redesigned. I saw an interview of Second Cup CEO Alix Box on the CBC and she spoke about the redesign in detail. I love that they are trying to incorporate Canadian talent into the Second Cup experience through the music in the store, the baked goods offered and the art work.
I didn’t try one of the baked goods on my visit as I had just eaten lunch but they all looked incredible. I’ll be sure to have more of an appetite next time.
The redesign of the space is more modern and cozy and had a very welcoming feel to it. Set up at the “bar” area are charging stations too – just ask for a wireless charger for your phone, set your phone on the charging station and enjoy your coffee or tea!
My favourite features of the new space are the decor elements like light wood and creamy marble (which actually reminds me of the colour of coffee!), the slow pour bar and the milk dispensers.
I didn’t experience the slow bar on this visit but seeing it reminded me of some coffee shops that we hung out at in Vancouver!
There seems to be a solid and focused plan in place – with all the news of Canadian retailers closing up shop I really hope this reband can save Second Cup and make it a real player in the coffee market again. The new store is definitely a great first start and let’s keep our fingers crossed that the momentum of this exciting change will continue.
If you get a chance to check out the new space I’d love to hear what you think of it! I’m excited to see how the rest of the rebrand will roll out to the other locations; and here’s hoping that more Second Cup locations will start opening up too!